Bond parade floats began in the midst of World War II with its famous "BONDWAGON", selling war bonds at celebrity filled rallies in Times Square.
As the demand presented itself, our displays became mobile, and Parade Floats began to reflect the national scene; ethnic pride, historic celebrations, holiday festivals and national inaugurations.
Soon Hollywood discovered floats and scores of films were dramatically depicted on mobile units that preceded the premieres.
Today the parade float has become a spectacular form of advertising media. From new products to national programs, floats remain a unique way of presenting information to the public.